On February 7, Feiyue proudly supported our mates in Malaysia, Streething and Femmething, as they turned on the ‘All for Charity Event’, a creative bazaar designed to increase awareness of social issues and raise funds for a host of local and international charities.

Together with the Feiyue team, plenty of local celebrities and retailers got in on the action at Kuala Lumpur’s Zouk Club, offering stacks of new and used collectables for sale, ranging from sneakers to exclusive threads and vinyl toys.

Overall, the event was a huge success and a bunch of money was raised and donated to a number of worthy causes, including Kiwanis Malaysia, Furry Friends Farm, Kechara Soup Kitchen and Unicef’s Haiti Relief Fund.

To check out all the photos from the event, visit

Organized by Edouard Rostand (Calvi On the Rocks) and Bertrand Breme, the men behind the BIG Festival in Biarritz, and Nadege Winter and Sebastien Farran, The Black Weekend is a cultural event combining popular snow sports with the best contemporary music in Chamonix, the mountainous town renowned for its extreme slopes and off-piste action.
Certainly not your average festival, The Black Weekend attracts personalities from all walks of life, due largely to its support of new creative cultures and music and deep appreciation of snow-based activities, such as skiing and snowboarding.
It’s these values of fun, creativity and diversity that Feiyue appreciates, and has lead the brand to introduce to the festival the Feiyue Chalet, a sleekly designed hangout, which will play host to the coolest parties and after-show events for both artists and festival-goers.

The latest "hybrid" model from Feiyue introduces a mid cut and a subtle shape between the 10N28E and classic low cuts.
The new Delta Mid takes its name from the 4th letter of the greek alphabet, it is also the 4th original model from the Feiyue range.

Born in Zambia and raised in New Zealand, Steve began his adult life as an electrical engineer before embarking upon a more creative path. He was a founding member of the band Fur Patrol - which produced a number-one single and a platinum-selling album in New Zealand - then developed his photographic skills and perfected his artistic point of view by working with the best photographers in Sydney, Australia. Steve began working in Paris as an independent, freelance photographer in 2007. His work shows a depht and range as profound as his own life experiences.

In his debut series, A Table, the bulimic impulse is brought to the forefront. People abandon themselves to their most profound desires and play with their own addictions. The act of eating and its manners are destabilized by the expressions on the faces, the position of the hands and the objects being cannibalized.

At Feiyue, we draw inspiration from every corner of the globe and it’s this inspiration that influences everything we do, from our new collections and collaborations, right through to our advertising campaigns.
Following the Hong Kong inspired Neons & Birds project, we thought we’d return to the country where Feiyue was reborn to kick off our next campaign. That’s right, France.

We invited photographer and friend of the team, Estelle Rancurel, to capture the different circles of Parisian life. The result ?
A collection of shots that celebrates the diversity of this great city, whilst highlighting the common unity we all share, no matter what our social circle.
Stay tuned for the next installment of the Circles campaign, as we continue to showcase the people and cultures that have helped shape Feiyue’s identity.

see the CIRCLES website.

Feiyue will take part for the second times of one the best Belgians parties in terms of music and creativity. In exclusivity for the 3rd édition, High needs Low welcome, for his first deelay set in Brussels, Lawrence, songwriter and composer of several remixes among some of the best auropean artist such as Super picher, Antonelli, Goldfrapp… In exclusivity for the 3rd edition, High needs Low will be welcoming, for his first deelay set in Brussels, Lawrence, songwriter and composer of several remixes among some of the best European artists such as Superpitcher, Antonelli, Goldfrapp… To the antipodes, the Young musician CHRISTIAN LÖFFLER will captivate us through sweet and sensitive melodies. You understand High needs Low makes a precise an ecletic choice in terms of sound but go ahead with a constantly creativ scenography. The aim is sharing new feeling with the public via an unique atmospere elaborated in the minor details: surprising mix of material, surprising vidéo projection, unusable photography, meticulous illumination work… You surely understood High needs Low is making a focused choice in terms of sound going ahead a constantly more creative scenography. The aim is sharing new sensations with the public through a unique atmosphere elaborated in the least detail: surprising mix of materials, amazing video projection, identical photography, meticulous illumination work… In brief, total immersion guarantee… Meet us in December 12 2009 at “Congres Station” (bd Pacheco Iann – Brusselles)

For this occasion the very street and very hipe Astore shop in Cape Town relied on 2 locals designer. Gray&Ben are inconvertible actors of Street Art, so logically they collaborate to the inauguration of the sneakers brand and create eye catching windows. They put a slant on Feiyue's evolution to its traditional origin from its recent identity. The final result is 2 installations, the first one full of nostaligia and serenity, the other one urban and futuristic, just to remember us that Feiyue, more than travel across the lifestyles, travels across the time...

The Feiyue varsity jacket is now available on the feiyue online shop, 50 pieces limited edition. 25 blue/white, 25 black/black.

Feiyue has arrived at top fashion boutiques in Australia and New Zealand including 'Tuchuzy' in the world famous Bondi Beach in Sydney and 'Cyberia' on Chapel Street in Melbourne's fashion heartland.