As a part of the reorganization of its third-floor Sneakers area, the Citadium has asked Shoes Up to man its point of sale for three weeks. Sneaker addicts will find themselves in a temporary ‘Shoes Up Box Office’ area displaying the very best sneakers, which obviously include Feiyue!
A dozen artists will come to present their displays and create one-off works of art: the French knitting group, Haribo graffiti artist, and daî daî who will cut out a shoebox in a lace pattern. In short: a large number of surprising events against the background of the very latest music, thanks to the involvement of DJs every Wednesday.
Watch this space…
From 23 August to 13 September, at the Citadium, 50-56 rue Caumartin Paris 9.

Feiyue has landed and established its Asia base on the sunny shores of Singapore. The whos-who of the Singapore creative community, fashion scene and media celebrated with Feiyue at a launch party on the 22nd July 2010 at L2 Space. Highlight of the night was the inspiring showcase of local artists Assembly, Hypethetic, Kult, Mark Taylor, Mindflyer, and SBTG's reinventions of a range of Feiyue models. The event was topped off by an electrifying after dark performance by Syndicate.

The new Winter 2010/2011 collection from Feiyue is now in stores.

The Feiyue Lo Vintage sneaker gets a fresh look with a monochrome zig-zag, available in five different versions. And don't miss the new Plain II, in canvas or suede, offered in White, Navy and Grey Anthracite.

This summer, Feiyue launches its first T-Shirt collection!
As always, Feiyue’s main idea is to enjoy, create and share and when Feiyue launches into textiles, is to create a line of T-Shirts that are first "cool" and affordable.
Feiyue’s designers had fun revisiting the brand’s codes on a support that was totally new to them. The result is simply designed T-Shirts. Some models have colored chevrons, the brand’s trademark that has been so successful for 4 years now.
7 Men’s models and 1 Women’s model
Sales price 35 euros VAT included
Available in French stores starting May 2010 at Autoreverse in Nimes, Sneakers in Lyon, SAP in Boulogne and www.shop.feiyue-shoes.com.

The biggest week in the Australian fashion calendar, Australian Fashion Week, closed with the the Lisa Maree swimwear show. The famous Bondi Beach lifeguards and stars of hit reality show ‘Bondi Rescue’ were part of the runway show and all wearing Feiyue Classic Lo’s.

Feiyue joins H5 in Kuala Lumpur as the newest concept store in town also features the most hip, innovative brands in terms of wrist gadgets and high streetwear.

Located in Bangsar Village 2, an area where upcoming streetwear brands are making their presence felt, H5 carries wrist gadgets, sneakers and to add a lifestyle element to the ambience, there is even a display of limited edition premium designer toys belonging to a private collector.

Founded by Tong Chee Wei who has had extensive experience in the timepiece industry, H5 is Tong's pet project. The store is just like a science lab - the clever fusion of tech and design, where art comes alive in the most innovative, trendy manner.

The 900 sq ft store features an interior that oozes modern minimalism. "Everything is intentionally kept simple and bare to allow the products to do all the talking," explained Tong. 

Feiyue joins Leftfoot, established in 2003 as Singapore's first premier lifestyle sneaker boutique. Leftfoot has long been credited to be Singapore's first cult sneaker store, introducing sneaker appreciation as a lifestyle choice to the streets of this densely populated island city we call home.

Feiyue, Official partner for Black Week End, the first winter sports music festival organized by Bertrand Brême and Edouard Rostand, called the team to gather in Chamonix.
The program began with a zany "Boss des bosses" ("Mogul Boss"), where participants dressed up as disco dancers, super heroes or pandas for mogul racing to the electric tempo coming from the fleeting bar set up for the occasion at the bottom of the slopes.
The 4 days and nights that followed were white and black!  Fun and games on the slopes with specialized musical programs in the most popular bars in Chamonix. French and international DJs, such as the renowned Pedro Winter, Sasha Funke from Berlin, the superb Mimi Xu and Cécile Togni, the demonic Cédric Couvez, the up-and-coming Outlines or provocative Naught J were part of the scene.
The Feiyue team is reinvigorated and more bonded than ever and they ask you to keep posted for new, always unlikely sensations!