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Feiyue at Café Carmen

December 26, 2010

The trendy Café Carmen witnessed the launch of Feiyue’s 2011 advertising campaign on December 15th. During the launch party, the brand also revealed “The Flying Project” mysterious film, produced by the SpanKids team.
All the staff that took part on the campaign was there, from the models and the set designers to photographer Estelle Rancurel and stylist Delphine Brochard.
Journalists had the opportunity to step into Feiyue’s universe while listening to an eclectic and colourful music mix by artists Think Twice, Dj Falcon and Jean Nipon.
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Feiyue The Flying Project - Videos

December 15, 2010

For the development of 'The Flying Project' videos, Feiyue contacted two members of 'SpanKidz', a collective for artists, filmmakers and graphic designers. Those two selected talents were given absolute creative freedom throughout the production. Young filmmakers Julien Vray and Srinath C. Samarasinghe focused on Feiyue's literal meaning: flying forward.
On November 29th, a teaser started its journey around the net. The featured flying Feiyue sneakers broke all gravitational laws. New collection or technologic breakthrough? Many questions arose around this mysterious project. To find the answer right now watch the video available online.
The making of video of the filming process will be posted online in mid-January 2011, revealing the special effects and secrets behind The Flying Project. Want to find out more?
Visit www.theflyingproject.com
Fan page www.facebook.com/theflyingproject

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Feiyue at Selfridges - Brand news

December 3, 2010

On 23rd September, this Oxford Street department store inaugurated its Shoe Galleries: a 3250 m² floor space designed by Canadian architect Jamie Fobert. Selfridges thus became the world’s largest space devoted exclusively to shoes.
Feiyue, which wishes to establish itself on the international scene, has been seeking to gain a foothold in the British market for quite some time. This door will be opened at Selfridges on 29th November, with a special event.
Selfridges has defined the theme ‘play’ for all the brands present, and so Feiyue is proposing an area dedicated to games, interactivity, creativity, and innovation.
The Feiyue space allows visitors to design their own Feiyue sneakers by choosing the colours they want using an iPad application designed especially for the event. The shop in shop is also modular, and lets visitors occupy a totally interactive space.
Come and discover the 2011 Spring/Summer collection’s flagship models, such as the Delta Mid and the 10N28E, as well as classic models such as the Fe Lo Vintage and the Fe Lo Plain.
Come for an exclusive showing of the Spring/Summer 2011 collection in the Feiyue Pop-up Store at Selfridges from 29th November to 2nd January 2011.
Selfridges, 400 Oxford Street, London, UK, W1A 1AB

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