On 23rd September, this Oxford Street department store inaugurated its Shoe Galleries: a 3250 m² floor space designed by Canadian architect Jamie Fobert. Selfridges thus became the world’s largest space devoted exclusively to shoes.
Feiyue, which wishes to establish itself on the international scene, has been seeking to gain a foothold in the British market for quite some time. This door will be opened at Selfridges on 29th November, with a special event.
Selfridges has defined the theme ‘play’ for all the brands present, and so Feiyue is proposing an area dedicated to games, interactivity, creativity, and innovation.
The Feiyue space allows visitors to design their own Feiyue sneakers by choosing the colours they want using an iPad application designed especially for the event. The shop in shop is also modular, and lets visitors occupy a totally interactive space.
Come and discover the 2011 Spring/Summer collection’s flagship models, such as the Delta Mid and the 10N28E, as well as classic models such as the Fe Lo Vintage and the Fe Lo Plain.
Come for an exclusive showing of the Spring/Summer 2011 collection in the Feiyue Pop-up Store at Selfridges from 29th November to 2nd January 2011.
Selfridges, 400 Oxford Street, London, UK, W1A 1AB