Feiyue debuted their summer collection last week at the famed Los Angeles retailer, American Rag Cie. The store, known for their eclectic mix of vintage and designer wares was a perfect location to launch the shoes in LA.
The event started off strong with DJ Mike E spinning some beats while guests shopped the store and were greeted with Feiyue shoes in the entrance. The summer styles were available for purchase and new Fall11 styles were there for press to preview before they hit the shelves in a few months.
The evening hosted about 100 people, including band members, local and national publications, stylist, artists, and actors. There were two shoes giveaways and hip beats and cold beers to keep the guests involved all night long.
Feiyue was introduced to many for the first time and to others it was a fun way to ring in summer and a reminder of the ethos and design behind the 'shoe of the summer'!

 Credit: Jason Lashever