Feiyue surprised many new Yorkers last Saturday with an original event celebrating the Fashion Week. The sneaker brand organized four flashmobs on different strategic locations around the city. These secret locations were only unveiled hours before the performances on Facebook and Twitter. Manhattan was then transformed into a gigantic dance floor by several talented students from the Broadway Dance Center.
At the same time, in the Meatpacking District, a truck was transformed in a photo studio, hosting an unexpected photo call. The main word was “fun”. Passers-by had the unique opportunity to be photographed by the accomplished photographer Keetja Allard, known among others for her portraits of the Beastie Boys, Zoe Kravitz, Moby, the White Stripes and many more.
Please have a look at the pictures and videos of the event below!

To celebrate the current edition of New York Fashion Week, Feiyue is organising a photo-call that will take place tomorrow in a truck in front of the Standard Hotel (Meatpacking District). The celebrity photograph Keetja Allard (the White Stripes, Moby, the Beastie Boys and Zoe Kravitz) will invite people to get their picture taken with some Feiyue sneakers. A raffle will then take place: a Feiyue T-shirt and sneakers for both men and women will be given away.
At the same time, four flashmobs will take place in downtown New York. Check out the locations on Twitter, @FeiyueFrance. The first 'Twitpic' will get a free T-shirt!

Feiyue joins H5 in Kuala Lumpur as the newest concept store in town also features the most hip, innovative brands in terms of wrist gadgets and high streetwear.

Located in Bangsar Village 2, an area where upcoming streetwear brands are making their presence felt, H5 carries wrist gadgets, sneakers and to add a lifestyle element to the ambience, there is even a display of limited edition premium designer toys belonging to a private collector.

Founded by Tong Chee Wei who has had extensive experience in the timepiece industry, H5 is Tong's pet project. The store is just like a science lab - the clever fusion of tech and design, where art comes alive in the most innovative, trendy manner.

The 900 sq ft store features an interior that oozes modern minimalism. "Everything is intentionally kept simple and bare to allow the products to do all the talking," explained Tong. 

Feiyue joins Leftfoot, established in 2003 as Singapore's first premier lifestyle sneaker boutique. Leftfoot has long been credited to be Singapore's first cult sneaker store, introducing sneaker appreciation as a lifestyle choice to the streets of this densely populated island city we call home.

Feiyue has been officially launched in Hong Kong in DMOP and J-01 shops, HK artist Syan participated to the creation of a Feiyue x NSBQ corner in front of the press at Causeway Bay's J-01 shop to celebrate the event.

It is the year of the Ox in China since last month, the streets of Shanghai changes into a fireworks playground, this is what it looks like from the top...