Blog

Feiyue's latest campaign - Brand news

February 1, 2012

After exploring Asia and Europe, Feiyue was willing to go on a road trip around the United States. It was time to head for the West Coast. For the fourth chapter of its journey, the brand left to conquer Los Angeles. A shooting on the spot directed by Estelle Rancurel, who has been working with the Feiyue team for four seasons. The crew ventured away from the studio for a trip staged in three parts starting in Venice Beach, continuing to the Californian desert and finishing on a residential neighborhood in Los Angeles. Three universes representing Feiyue’s values, its “Playgrounds”.

Level 2 at the cafe Cheri(e)

December 27, 2011

Once again, many pinball addicts decided to join the Feiyue team at Café Chéri (Belleville, Paris). Congratulations to the winning team of this third tournament! And many thanks to the rest of participants.
New edition coming soon!

Looking for the perfect Christmas gift? - Collection

December 22, 2011

We invite you to discover the new Feiyue x Casio set.
Holidays are around the corner and you are still looking for the perfect gift? Feiyue can help!
The brand has just launched a limited edition set consisting on a customized Feiyue A.S and an engraved Casio vintage watch. This pack is available in two different colors, silver edition for men and golden edition for women. To get yours, visit Feiyue’s Parisian store or the online shop.
Hurry up! Santa has already placed his order and there are not many sets left!
Retail price: 99 euros

Feiyue store
31 rue de Charonne
750011 Paris

Feiyue store opening - Brand news

December 9, 2011

Last Thursday night, Feiyue opened its first flagship store in Paris. The shop is located in the heart of the 11th arrondissement. The brand has chosen rue de Charonne, one of the busiest streets in the area thanks to the trendy art galleries, popular coffee shops and stores.
Architect Jean-Guillaume Mathiaut used pure lines, light, and raw materials to recreate the brand’s identity in this 50sqm space.
Feiyue presented its entire FW11 collection that includes not only sneakers, but also apparel, collaborations and other objects related to the brand’s universe.
Those who missed the opening night are invited to discover the new shop at 31 rue de Charonne (Paris). Open from 10:30 a.m. to 7:30 p.m. Monday to saturday

«Feiyue chez agnès b.» launch party - Brand news

December 2, 2011

Last night, Feiyue and agnès b. organised a special event at the Nouveau Casino to celebrate the launch of their collaboration.
The X brands are proposing a bi-material sneaker for next season. This model combines elegance and sobriety and comes in two exclusive colors (white and anthracite).
To get on with the launch, a music compilation has been produced, with two of the artists, Scratch Massive and Arnaud Rebotini, playing live for the occasion.
This collaboration is already available in agnès b. stores (Europe, US and Asia) and will also be distributed in selected Feiyue retailers early next year.

Level 2 at the Cafe du Commerce - Events

November 28, 2011

Last Thursday, many people reunited at Café du Commerce, in Paris’ 18th arrondissement, to celebrate the second round of Feiyue’s pinball contest. The teams battled throughout the night but only the ‘Sultans of Swing of Hel”l ended up first. Congratulations!
For those who weren’t there, a new event will be organised soon. Train as much as you can because the competion is getting even tougher!

Happy memories at Bonton’s - Events

November 25, 2011

Last September, to celebrate the launch of its collaboration with Bonton, Feiyue organized a special afternoon full of entertaining activities. Children had the chance to learn a few break dance moves and design their own pairs of sneakers, not to mention the cupcakes and cream puffs set to delight both younger and older ones.
Laughter and fun to welcome the two exclusive models. Want more? Check the video below!

Pinball contest LEVEL 2 - Events

November 14, 2011

Feiyue and Vice are organizing the second round of the pinball competition that will take place next Thursday, 17th November.
Register your team and accept the challenge! The three best teams will be rewarded. "It's more fun to compete."

Making of Attack of the werewolf - Videos

November 3, 2011

You shuddered watching the movie ATTACK OF THE WEREWOLF. Now you can check the making of video and discover the secrets of the film!

Pinball contest results - Brand news

October 25, 2011

Last week, 30 brave teams reunited at Swinging Londress to participate to the first Feiyue X Vice pinball contest. The competition was fierce and people crowded together around the pinball machines. Congratulations to the team "Walking the dogs" which came in first!

More Entries