Feiyue's latest campaign - Brand news |
February 1, 2012
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After exploring Asia and Europe, Feiyue was willing to go on a road trip around the United States. It was time to head for the West Coast. For the fourth chapter of its journey, the brand left to conquer Los Angeles. A shooting on the spot directed by Estelle Rancurel, who has been working with the Feiyue team for four seasons. The crew ventured away from the studio for a trip staged in three parts starting in Venice Beach, continuing to the Californian desert and finishing on a residential neighborhood in Los Angeles. Three universes representing Feiyue’s values, its “Playgrounds”.





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