History |
Originating in Shanghai, the Feiyue sneaker first appeared in the
1920s. This small shoe made of light material, that has guided the
paths of all social classes in China, has crossed continents, arriving
in Europe in 2006, where it was picked up by a team of French
enthusiasts, fascinated by sneakers and urban culture.
Losing nothing of its vintage and authentic charm, Feiyue has undergone
a series of transformations. With a gradual evolution of practices,
blending in French and international influences, the brand is now set
to conquer the walkways of Western cities.
Considerable work has been conducted on improving quality standards:
with a complete revision of the original form and more carefully
selected materials, the resulting shoe combines aesthetics with
durability. With these modifications complete, the very first
collection was launched in France in February 2006. Since then, Feiyue
has seen many different varieties and is constantly changing - its name
in Chinese, pronounced Feî-ué, means Flying Forward ... Innovative
models are thus constantly appearing, sporting new colors and new
materials.
Fascinated by urban art, music and travel, the team intuitively follows
its day-to-day fancies to enhance the Feiyue range, following no
specifications on trends or other preliminary studies. Memories,
images, impressions and moods, picked up along their travels,
permanently mesh and enhance the brand's identity. This philosophy of
opening up the mind to the world at large and researching new models is
a source of inspiration for all the diverse, eclectic creations, of
both the shoes themselves and their visual enhancement. |
|
|
|
