Feiyue { féyué } : In English Feiyue = Flying forward.

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At Feiyue, we draw inspiration from every corner of the globe and it’s this inspiration that influences everything we do, from our new collections and collaborations, right through to our advertising campaigns.
Following the Hong Kong inspired Neons & Birds project, we thought we’d return to the country where Feiyue was reborn to kick off our next campaign. That’s right, France.

We invited photographer and friend of the team, Estelle Rancurel, to capture the different circles of Parisian life. The result ?
A collection of shots that celebrates the diversity of this great city, whilst highlighting the common unity we all share, no matter what our social circle.
Stay tuned for the next installment of the Circles campaign, as we continue to showcase the people and cultures that have helped shape Feiyue’s identity.

see the CIRCLES website.